McDonald’s to use packaging to promote COVID-19 vaccines

(Source: Today – May, 2021)

McDonald’s will soon be serving its customers a friendly reminder to get their COVID-19 vaccine. The fast food chain has partnered with the Biden administration on its “We Can Do This” campaign to help share vaccine information with its customers across the country and the restaurant plans to spread the word in multiple ways over the coming months.

As part of the campaign, McDonald’s will debut COVID-19 vaccine information from trusted third parties on its Times Square billboard later this month. The billboard is located right above one of the iconic McDonald’s restaurants in the country, so the company is hoping to get a lot of eyeballs on it.