Jack’s Magic Coffee Shop

The metaphorical Jack had a great idea, open a coffee shop where the beverages were free and use internal advertising as the income subsidy to operate the business.  Crowds came for the free coffee, comfy couches, fellowship, conversation and enjoyment.

It didn’t matter where Jack got the coffee, how he paid for it, or didn’t, or what product advertising the customers would be exposed to while there.  Few people thought about such things.  Curiously, it didn’t matter what size the crowd was; in the backroom of Jack’s Coffee Shop they were able to generate massive amounts of never-ending free coffee at extreme scales.